language matters

This is our very first blog post. For us, it’s a celebration. We are resuming our usual business under a new name, Wise Language Solutions. Our lives won’t change drastically, we will still be working hours on end in front of the computer, dissecting sentences in one language and putting them back together in another. But we will be doing it under a new banner. One that sums up how we feel towards language. Merriam-Webster defines wise (adjective) as follows:

²wise adj

1. a: characterized by wisdom : marked by deep understanding, keen discernment, and a capacity for sound judgment

b: exercising or showing sound judgment : prudent <a wise investor>

2.  a : evidencing or hinting at the possession of inside information : knowing

b : possessing inside information <the police got wise to his whereabouts>

c : crafty, shrewd

d : aware of or informed about a particular matter —usually used in the                                   comparative in negative constructions with ‘the’ <was none the wiser about their plans>

3. archaic : skilled in magic or divination

We are all pretty much familiar with the first two meanings of the word, and it is precisely that to what we are constantly aspiring for as language professionals. Wisdom is what we seek: wisdom to understand the hidden nuances of words, the subtle undercurrents that lie beneath seemingly clear surfaces. Linguists resemble deep sea fishermen in that we often have to find what is lurking behind oceans of meaning. And in that, meaning number 3 becomes a tangible notion, even if archaic. To be wise is to be skilled in magic and sometimes, the miracle of writing feels a little like magic. At least we like to think so…

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